"How are you?" "Have you seen how nice the weather is?" Why is small talk not so trivial?

These seemingly trivial phrases are fundamental to society, especially during the Covid era.

Par • 7 Apr 21 • Via francetvinfo.fr

The content of this article is accessible in french.

Stéphane Hugon Ph.D est sociologue, Cofondateur et Président d'Eranos, et enseignant à l'ENSCI. Il a accompagné le groupe Pernod Ricard sur les transformations consommatoires autour de la convivialité, LVMH sur le luxe et le sacré, la Recherche de l'Oréal sur des projets d'innovation, ou encore Groupama sur l'engagement des sociétaires. Il est particulièrement investi dans les missions de recevabilité des offres et de réduction des risques sur des investissements dont la variable de succès est l’interculturel.

❝When objective reality seems to the living as deaf as it has ever been, they attempt to extract meaning from it through incantations and rituals.❞

— Theodor W. Adorno Minima Moralia

"How are you?" "Have you seen how nice the weather is?" Why is small talk not so trivial?

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