"How are you?" "Have you seen how nice the weather is?" Why is small talk not so trivial?

These seemingly trivial phrases are fundamental to society, especially during the Covid era.

Par • 7 Apr 21 • Via francetvinfo.fr

The content of this article is accessible in french.

Stéphane Hugon, Ph.D., is a sociologist, Co-founder and President of Eranos, and a lecturer at ENSCI. He has advised Pernod Ricard on consumer transformations related to conviviality, LVMH on the intersection of luxury and the sacred, L’Oréal Research on innovation projects, and Groupama on policyholder engagement. His work is particularly focused on ensuring the acceptability of offerings and mitigating risks in investments where intercultural dynamics are a key factor for success.

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❝When objective reality seems to the living as deaf as it has ever been, they attempt to extract meaning from it through incantations and rituals.❞

— Theodor W. Adorno Minima Moralia