A shared and illustrated qualitative data base
Interviewing international experts has allowed us to established key perspective points in requirements and services. The data was analyzed and organized to facilitate workshops with RATP design and prospective team.
An innovation dynamic built on actuals practices
The stakes of the study weren't limited to shaping a common culture for the team, with a strong to mid to long-term vision, but also to support the RATP in its innovation dynamic by providing usage scenarios, supported by real traveller behaviors and directed towards the production of operational services. The online workshops were held with the RATP team, designers and Eranos sociologists.