TEDx: Innovation Through User Engagement

To discuss innovation through usage, one must start by staying silent. Silent, observant. And reading as well. Then, we can describe what we see: the clever missteps of users, their ways of deconstructing offerings, their tricks, the intelligence of the hand. This might be the role of sociology: to maintain a childlike perspective on technical objects, and that of an old man, with a vast memory, on practices and actions.

Par • 10 Jan 18

The content of this article is accessible in french.
Stéphane Hugon
Stéphane Hugon, Ph.D., is a sociologist, Co-founder and President of Eranos, and a lecturer at ENSCI. He has advised Pernod Ricard on consumer transformations related to conviviality, LVMH on the intersection of luxury and the sacred, L’Oréal Research on innovation projects, and Groupama on policyholder engagement. His work is particularly focused on ensuring the acceptability of offerings and mitigating risks in investments where intercultural dynamics are a key factor for success.

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