Stéphane Hugon, Ph.D., is a sociologist, Co-founder and President of Eranos, and a lecturer at ENSCI. He has advised Pernod Ricard on consumer transformations related to conviviality, LVMH on the intersection of luxury and the sacred, L’Oréal Research on innovation projects, and Groupama on policyholder engagement. His work is particularly focused on ensuring the acceptability of offerings and mitigating risks in investments where intercultural dynamics are a key factor for success.