Data & imaginaire (ou comment mieux tirer parti des data)

D'où vient cette pathologie qu'on a appelé la "quantophrénie", qui consiste à vouloir traduire systématiquement les phénomènes sociaux et humains en langage mathématique ?

The content of this article is accessible in french.
Stéphane Hugon
Stéphane Hugon, Ph.D., is a sociologist, Co-founder and President of Eranos, and a lecturer at ENSCI. He has advised Pernod Ricard on consumer transformations related to conviviality, LVMH on the intersection of luxury and the sacred, L’Oréal Research on innovation projects, and Groupama on policyholder engagement. His work is particularly focused on ensuring the acceptability of offerings and mitigating risks in investments where intercultural dynamics are a key factor for success.

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The rare resource of the 21st century will not be technology; it will be attention.
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