Pernod Ricard Partners with Eranos to Center "Conviviality" in Its Business

Pernod-Ricard manages over two hundred brands worldwide, particularly in Asia and North America. However, the true value of its market extends beyond merely producing and distributing beverages. As Alexandre Ricard puts it, “Remember, we sell liquids, but people are not thirsty.” So, what is Pernod-Ricard’s real business?

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