Culture & Change
Groupama & Eranos Revitalize Mutualist DNA by Re-engaging Elected Officials and Their Values
In the mutualist model, elected representatives are selected by the members (policyholders) to advocate for their interests. In France, over 30,000 individuals are deeply involved in this role, making it the largest group of volunteers for a commercial brand in the country. This community is a key differentiator and value creator, provided it is effectively mobilized. How can we harness the power of the mutualist model to its full potential?
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