Committing to action, making strategic sacrifices, and persevering against the current... In an unstable world, staying the course requires courage. This isn't a heroic or sacrificial courage, but a series of concrete and clear actions capable of preserving continuity amidst change.
The Odyssey is not only the story of Odysseus confronting winds and monsters; it is also the story of Penelope, who remained in Ithaca, weaving and unweaving her tapestry each night to resist pressure. She doesn't go to war; she holds firm. This quieter, slower, but equally strategic courage echoes a question that haunts purpose-driven companies today: how do you know if you are still on the right side of history? And more importantly, how do you stay there?
To navigate these 10 monstrous shifts, building a culture of courage is indispensable for business growth.
Steering through turbulence: how to draw inspiration from the success and uniqueness of mutualist companies.
Let's pause for a moment on the frictions that appear when executing a strategy. These sources of frustration for leaders are, if we recognize and understand them, the starting point for driving change.
In times of crisis, companies take refuge in mimicry at the risk of becoming generic. However, the current era demands an act of courage from them: the courage to express their uniqueness to stand out from the crowd.
