Margiela Founding Myth missions — there were two — remain in Eranos' history of key moments. Rue Saint-Maur's great workshop, where meetings with Mr. Galiano were held, will forever remain in our memories.
When John Galliano took the creative direction of Maison Margiela, he had a tremendous job to do. The public only knew Martin Margiela through his creations — the designer being mysterious and discrete. Two retrospectives came to the rescue, setting outlines with his eponymous works, and his time at Hermès. Maison Margiela management wanted to provide the new creative director with an outside perspective on the elementary structures of the Margiela aesthetics, that was also cross referenced with the public's imagery. Eranos implemented a listening and introspection device aimed at understanding the brand's imagery and its relationship with European and Asian markets.