Maison Margiela

The Founding Myth Of Maison Margiela

Margiela Founding Myth missions — there were two — remain in Eranos' history of key moments. Rue Saint-Maur's great workshop, where meetings with Mr. Galiano were held, will forever remain in our memories.

The mission

When John Galliano took the creative direction of Maison Margiela, he had a tremendous job to do. The public only knew Martin Margiela through his creations — the designer being mysterious and discrete. Two retrospectives came to the rescue, setting outlines with his eponymous works, and his time at Hermès. Maison Margiela management wanted to provide the new creative director with an outside perspective on the elementary structures of the Margiela aesthetics, that was also cross referenced with the public's imagery. Eranos implemented a listening and introspection device aimed at understanding the brand's imagery and its relationship with European and Asian markets.
With : Maison Margiela
Interlocutors : CEO / Directeur Artistique
Regions : Paris
Cartographies

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Brand founding mythologies and territories, symbolic usage of objects, public desires.

You can not store love, it must be spent
You can not store love, it must be spent
The work you do matters as much as the conditions you work in
The work you do matters as much as the conditions you work in
Lateness is a gift of Time
Lateness is a gift of Time
Transport is not a function of the city, it's an experience
Transport is not a function of the city, it's an experience