Pernod Ricard

"Conviviality" in Korea

The mission

Seoul produces a specific magic dear to the westerners that discover it. As is often the case in Asia, a major role is given to interaction rituals, to exchanges, to group consideration and to hierarchies. Even if cash is on its way to disappearing, in Korean shops ten ways to give change remain. Ten actions that depend upon how you consider the brand, the person and on a set of commitment signs and of "convivialité" that Eranos documented during the Seoul stages of Pernod Ricard Group's "Convivialité Code". The goal was to develop a grammar of elementary Korean "convivialité" types, especially when eating and drinking together, in order to slim down the group's consumption acts brand expressions .
With : Pernod Ricard
Interlocutors : CEO
Regions : Séoul
Workshops

Discover us Workshops

Corporate culture transformations, reconfiguration of collaborator relationships, knowledge dissemination.

Bounce back

Lateness is a gift of Time
Lateness is a gift of Time
You can not store love, it must be spent
You can not store love, it must be spent
Transport is not a function of the city, it's an experience
Transport is not a function of the city, it's an experience
The work you do matters as much as the conditions you work in
The work you do matters as much as the conditions you work in